Why export forms matter in retail dried fig programs
Unlike industrial fig formats, retail export forms focus heavily on visual presentation, size uniformity and consumer appeal. The form chosen greatly influences:
- Retail price positioning — premium forms command higher price points.
- Consumer perception — shape and colour create instant quality impressions.
- Packaging efficiency — certain forms pack more tightly and reduce air gaps.
- Brand identity — each form tells a different quality story on the shelf.
The major export forms for dried figs
Below are the most commonly used forms offered by Turkish exporters:
1. Lerida
The most widely exported fig form. Figs are flattened into disks and carefully aligned in rows. Lerida is popular because it offers good uniformity at competitive costs. Suitable for mid-range cartons and supermarket brands.
2. Protoben
A more natural presentation where figs are pressed but not flattened. Protoben figs maintain rounder shapes and feel more artisanal. Used for premium retail cartons and gifting.
3. Layer (or “Layers”)
Figs are arranged in stacked layers inside the carton, often used in larger retail boxes and wholesale clubs. Provides a clean, structured look while optimizing space.
4. Pulled figs
Figs are opened slightly from the top to create a flower-like appearance. This format is visually striking and commonly used in gourmet gift packs and specialty markets.
5. Garland / Ring
Figs are threaded into a ring shape — a traditional, rustic form particularly popular in Middle Eastern and Mediterranean markets. Best suited for ethnic retail outlets and gifting concepts.
Sizing and colour expectations for retail
Retailers typically start by defining their target:
- Size count per kg (most common: No. 2–No. 6)
- Colour uniformity — golden tones preferred for premium lines
- Cleanliness and minimal scarring
- Moisture level consistency
These factors directly influence both the retail appearance and the achievable price point in each segment.
Which export forms fit which retail price segment?
In general:
- Entry-level & mid-range: Lerida, Layer
- Mid-range & premium: Protoben
- Gifting & luxury: Pulled, Garland
Many importers run multiple forms simultaneously to meet different retailer needs while sourcing from the same crop and supplier.
Packaging and carton considerations
Retail fig cartons typically come in:
- 250 g, 300 g, 400 g formats for supermarkets
- 500 g–1 kg cartons for warehouse clubs and online retail
- Gift cartons with transparent windows or specialty shapes
Bulk buyers often ask suppliers to adjust the number of rows, fig count per row and alignment style to match brand aesthetics.
Summary
Choosing the right dried fig export form is essential for shaping retail identity, controlling cost and meeting consumer expectations. By understanding how Lerida, Protoben, Layer, Pulled and Garland forms differ, buyers can create a cohesive retail strategy across multiple price points.
Our export team supports retail brands, private label programs and distributors with customized fig forms, carton designs and multi-format container options.